Aria Cyrus

WordPress/Kadence Web Designer · SEO & Content Ops (Remote)

Calgary, Alberta, Canada
Open to remote
contract, freelance, part-time, full-time

Linkedin
fiverr
email

Summary

I’m a remote WordPress/Kadence web designer with a background in digital marketing, content operations, and multimedia production.

I build clean, fast sites and landing pages for construction, renovation, and service businesses, and I also handle the unglamorous but essential work of SEO hygiene, CMS uploads, and QA.

My focus is simple: ship pages that look professional, read clearly, and are easy for clients to maintain.

  • WordPress/Kadence site builds tailored to small service businesses, especially construction and renovation
  • Clear, direct service-page and landing-page copy based on real offers, FAQs, and case studies
  • On-page SEO hygiene: titles/metas, headings, internal links, image alt-text, and basic schema using tools like Yoast and GSC

Core Skills / Competencies

Web Design & Front-End

  • WordPress site builds using Kadence theme and block editor
  • Page templates for service pages, projects/case studies,
  • FAQs, and contact/estimate forms
  • Layout for clear hierarchy: hero, services, proof, FAQs, CTA
  • Basic HTML/CSS for tweaks and troubleshooting
  • Responsive layout and basic mobile optimization

SEO, Copy & CRO Basics

  • On-page SEO hygiene: titles, meta descriptions, H1–H3 structure, internal linking
  • Image optimization: descriptive alt-text, filenames, and compression
  • Service and landing page copy for construction/renovation, spa/med-spa, and agency sites
  • FAQ and case-study structures aligned with real objections and proof
  • CRO basics: CTA clarity, benefit-focused messaging, trust elements, and friction reduction on forms

Content Operations & Tools

  • CMS operations: uploads, page assembly, alt-text, internal links, redirects (where needed)
  • QA: link checks, form tests, 404/500 checks, simple accessibility and speed hygiene
  • Light process work: simple checklists, content queues, and task tracking
  • Remote collaboration in docs and boards: Google Docs/Sheets, Notion, Airtable
  • Analytics and SEO tooling at a basic working level: GA4, Google Search Console, Yoast, SERanking (basic)
  • Supporting marketing/ops stacks: WordPress, Kadence, Gutenberg, Elementor, GHL

Core Skills

Web Design & Front-End

  • WordPress site builds using Kadence theme and block editor
  • Page templates for service pages, projects/case studies,
  • FAQs, and contact/estimate forms
  • Layout for clear hierarchy: hero, services, proof, FAQs, CTA
  • Basic HTML/CSS for tweaks and troubleshooting
  • Responsive layout and basic mobile optimization

SEO, Copy & CRO Basics

  • On-page SEO hygiene: titles, meta descriptions, H1–H3 structure, internal linking
  • Image optimization: descriptive alt-text, filenames, and compression
  • Service and landing page copy for construction/renovation, spa/med-spa, and agency sites
  • FAQ and case-study structures aligned with real objections and proof
  • CRO basics: CTA clarity, benefit-focused messaging, trust elements, and friction reduction on forms

Content Operations & Tools

  • CMS operations: uploads, page assembly, alt-text, internal links, redirects (where needed)
  • QA: link checks, form tests, 404/500 checks, simple accessibility and speed hygiene
  • Light process work: simple checklists, content queues, and task tracking
  • Remote collaboration in docs and boards: Google Docs/Sheets, Notion, Airtable
  • Analytics and SEO tooling at a basic working level: GA4, Google Search Console, Yoast, SERanking (basic)
  • Supporting marketing/ops stacks: WordPress, Kadence, Gutenberg, Elementor, GHL

Selected Work

J&J Roofing & Siding (Demo)
  • Role: WordPress/Kadence web designer & copy
  • Scope: Roofing/siding service pages, FAQs, estimate flow
  • Link: [URL]
ACME Construction (Demo)
  • Role: WordPress/Kadence web designer & copy
  • Scope: General contractor site, service-area pages, case studies, “Book a Free Estimate”
  • Link: [URL]
LeDi SEO (Med-Spa Division) (In progress)
  • Role: WordPress/Kadence web designer & copy, Agency website, consult funnel entry page
  • Scope: General contractor site, service-area pages, case studies, “Book a Free Estimate”
  • Link: [URL]
Aurora Spa (Demo)
  • Role: WordPress/Kadence web designer & copy
  • Scope: Service menu, packages, FAQs, “Book Now”
  • Link: [URL]

Education & Certifications

  • MSc in Electrical Engineering (Control Systems) – Regina, Canada
  • certifdicates
  • Google Analytics (GA4)
  • Google Data Analytics
  • Google Digital Marketing & E-commerce
  • Google Ads (Search)
  • Hootsuite Social Marketing Certification
  • HubSpot Content Marketing Certification
  • HubSpot SEO Certification

Education & Certifications

  • MSc in Electrical Engineering (Control Systems) – Regina, Canada
  • certifdicates
  • Google Analytics (GA4)
  • Google Data Analytics
  • Google Digital Marketing & E-commerce
  • Google Ads (Search)
  • Hootsuite Social Marketing Certification
  • HubSpot Content Marketing Certification
  • HubSpot SEO Certification

Tools & Stack

HTML/CSS/Bootstrap/SASS
98%
Yoast, SERanking, GA4 , GSC
50%
Notion, Airtable, GHL, Google Docs/Sheets
98%
WordPress, Kadence, Gutenberg, Elementor
98%

Contact

The best way to reach me is via email, LinkedIn or WhatsApp.